Merchandising Your T-Stand

Need some tips for displaying merchandise on your T-stand? Not a problem. With the adjustable arms and small footprint in your store, you can really make it work anywhere. We’ve gathered a few tips from our 20 years experience in the store fixture industry that might help improve your current T-stand displays and command more eyes to your featured merchandise.

Spyglass Men's 01 2012

Spyglass Hill Golf Shop | Pebble Beach, CA

First of all, find that attention-grabber. This varies for different consumers, so you want to consider your target demographic. As a general rule, though, think seasonal, complex, and trendy. Of course, you can always dress up your feature piece with accessories to add more “wow”.

Secondly, pair the attention-grabber with a complimentary piece–the peanut butter to the jelly–the potatoes to the steak. You definitely want something simple in color and texture and contrasting in color and size. If the attention grabber is the shirt, then add pants, shorts or perhaps a vest to the opposite side. This gives the t-stand balance and a strong identity at any angle.

Next, adjust the arms of the t-stand to fit the length of the items and the focal point. To put it simply: keep the arms around shoulder level of your average client. You will not want your customers to have to look up or down while they’re passing your T-stand. Also, for practical and visual purposes, keep the levels within two notches of each other. If not, your display will have too much wasted space and will look empty.

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The Polo Club Golf Shop | Boca Raton, FL

Finally,  T-stands look great near fixtures like nesting tables or cabinets where the merchandise folds instead of hangs. This provides a dynamic and balanced shopping experience.

If you have any other tips for T-stand displays, please share your thoughts below! You can also check out more great tips about lighting, color, and balance at “Visual Merchandising 101” on Shopify.com.

Avoid Installation Turbulence

Pulling from our years (and years) of experience with fixture installation, we’ve compiled a list of tips to make your installation day smooth sailing!

Location, Location, Location: Depending on the number and type of fixtures in your order, you will probably already have discussed the location for the fixtures. Your supplier may even have discussed and sent you a space plan outlining the exact future locations for the new fixtures.  Here’s a few things that you’ll want to keep in mind and communicate with your supplier, (preferably before they send the proposed layout):

  • Electrical Outlets
  • Fire Alarm
  • Light Switches
  • Thermometers
  • Mounted TV’s

That Way–No, This Way: You may already have a plan for the location of the displays, but don’t forget about the structure of the display. Many of our fixtures have movable arms, bars and shelves. More complex fixtures, like our Slat Wall Cabinet come with the option of either waterfall bars (cascading) or face-out bars and adjustable shelves. If you want to display a shoe, you will want to include a shoe shelf in the order–or a few pegs for hanging gloves, ties, or socks. Making these decisions beforehand can help you open your store with a bang!

adventures in paradise

Incoming! Sometimes, the last thing people think about is one of the most important questions: How will the installers get the fixtures in the building?  Your fixtures will more than likely on a box or straight truck and the suppliers will need to find a safe and convenient entrance for loading. Giving special instructions to your installers can save precious time and sanity. Let the installers know before they arrive if you have a special service entrance, if they need a code for access, or if you have any special requests for when they arrive. If your building has not yet finished construction, ensure that nothing blocks the parking lot and that any rocky areas have been smoothed out to prevent damage.

More Than Eye-Catching

Research from the University of Minnesota¹ suggests that wood display fixtures in golf and resort shops compliment consumers’ perception of products better than glass display fixtures. You’re sold, right? We’ll just go ahead and place your order for our Hampstead fixtures–you can recycle your glass fixtures and call it a day!

…It was a nice thought. If you’re anything close to a normal human being, you would think suspiciously of that kind of information coming from a business that sells wood displays. “Glass displays are so modern, so chic and attractive!” you say. Well, to confess all, we did make some assumptions here and yes, we do want to sell our fixtures. Let’s take a deeper look into the research, shall we? (you can also read the article for yourself here)

Basically, the article strives to make the point that a consumer’s impression of a display fixture and its ability to influence their perception of the product on display depends on the consumer’s mindset. “Independent” thinkers, as the research suggests, tend to see displays and their products as independent and distinct objects. Therefore, if they think wood is traditional, they will see the product on it as trendy. Alternatively, if they think glass is trendy, they will see the product as traditional. “Interdependent” thinkers, on the other hand, tend to morph displays and their products as one unit and see them as either trendy or traditional.

glass displays-vs-wood displays

In a research experiment, independent thinkers labeled products on glass displays as “traditional” and labeled products on wood displays as “trendy”.

To conjure the claim in paragraph one, we made the assumption that, because we serve the shops in the golf and resort industry, our clients’ customers usually come from discussing business deals on the golf course or from working for weeks on end and now finally on vacation. We then assumed that because of these situations, they would generally have an “independent” state of mind when shopping: “thinking more of themselves as a separate distinctive person who is unlike others,” and therefore would think of the products as trendy when displayed on wood fixtures.

In conclusion, we hope these findings are helpful for you–even if that means just having a better understanding of your customers. They don’t suggest that all shops are suited for wood fixtures, but that display fixtures do have an affect on people, and in a way we may not have realized before. If you’ve discovered anything interesting about your customers as they’ve gone through your shop, share it in the comment box below!

Source:

  1. Rui (Juliet) Zhu and Joan Meyers-Levy. The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations. Journal of Marketing Research, February 2009 Print Edition

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Bauer International sells to retailers, designers, and to the hospitality & golf industries. If you do not have a license to resale, you may purchase Bauer International items from one of our authorized dealers.