Need some tips for displaying merchandise on your T-stand? Not a problem. With the adjustable arms and small footprint in your store, you can really make it work anywhere. We’ve gathered a few tips from our 20 years experience in the store fixture industry that might help improve your current T-stand displays and command more eyes to your featured merchandise.
First of all, find that attention-grabber. This varies for different consumers, so you want to consider your target demographic. As a general rule, though, think seasonal, complex, and trendy. Of course, you can always dress up your feature piece with accessories to add more “wow”.
Secondly, pair the attention-grabber with a complimentary piece–the peanut butter to the jelly–the potatoes to the steak. You definitely want something simple in color and texture and contrasting in color and size. If the attention grabber is the shirt, then add pants, shorts or perhaps a vest to the opposite side. This gives the t-stand balance and a strong identity at any angle.
Next, adjust the arms of the t-stand to fit the length of the items and the focal point. To put it simply: keep the arms around shoulder level of your average client. You will not want your customers to have to look up or down while they’re passing your T-stand. Also, for practical and visual purposes, keep the levels within two notches of each other. If not, your display will have too much wasted space and will look empty.
If you have any other tips for T-stand displays, please share your thoughts below! You can also check out more great tips about lighting, color, and balance at “Visual Merchandising 101” on Shopify.com.